The dog folk

A quiet, heartfelt brand for animal lovers

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LIVE PROJECT

LIVE PROJECT

Golden retriever in a yellow raincoat on a rainy Toronto street, with the CN Tower in the background. A charming urban moment.

Category

Growth marketing

Role

Branding, Art Direction

Tools

Photoshop, Illustrator, Shopify

Quartr png logo
We weren’t just developing a pet brand. We were crafting an atmosphere—an emotional language that spoke to companionship, comfort, and the quiet rituals of everyday life with animals.
We weren’t just developing a pet brand. We were crafting an atmosphere—an emotional language that spoke to companionship, comfort, and the quiet rituals of everyday life with animals.

Overview

  • Created full brand identity for a boutique pet brand

  • Balanced warmth and simplicity

  • Rolled out across packaging and web

Close-up of a person with sleek hair, freckles, and gloves, leaning on a red surface in a warmly lit interior.
Stylish woman in a beige blazer with a glossy brown leather bag, standing in a warm-toned interior with a marbled staircase.
A stylish woman in a beige coat and brown boots sits on a green chair against a red background, exuding elegance and confidence.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.
A stylish woman in a beige coat and glossy boots ascends a red-carpeted staircase under dramatic lighting.

Result

This wasn’t about products or packaging. It was about building a feeling that lingered: the softness of a shared glance, the tail-wag moments that punctuate a day, the unspoken bond. Every design choice—from logo to tone of voice—was made to evoke warmth, not sell it. Because in the end, it’s not just a brand. It’s a sentiment people carry home.

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VIEW ALL

Close-up portrait of a person with glossy lips, curly hair, and radiant skin, captured in soft lighting for an artistic effect.
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Brand strategy

Bloomly
Close-up portrait of a person with glossy lips, curly hair, and radiant skin, captured in soft lighting for an artistic effect.
Melio png logo

Brand strategy

Bloomly

Close-up of a young woman in a light blue sports outfit holding a racket, with a focused expression and glistening skin.
Bitso png logo

Growth marketing

Frame club
Close-up of a young woman in a light blue sports outfit holding a racket, with a focused expression and glistening skin.
Bitso png logo

Growth marketing

Frame club

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

GOT A PROJECT IN MIND?

Let’s write the next chapter together

Close-up of a person with braided buns, sunglasses, and a leather jacket, set against a gradient background for a dramatic effect.

Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.

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