The dog folk
A quiet, heartfelt brand for animal lovers
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Role
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We weren’t just developing a pet brand. We were crafting an atmosphere—an emotional language that spoke to companionship, comfort, and the quiet rituals of everyday life with animals.
Overview
Created full brand identity for a boutique pet brand
Balanced warmth and simplicity
Rolled out across packaging and web
Result
This wasn’t about products or packaging. It was about building a feeling that lingered: the softness of a shared glance, the tail-wag moments that punctuate a day, the unspoken bond. Every design choice—from logo to tone of voice—was made to evoke warmth, not sell it. Because in the end, it’s not just a brand. It’s a sentiment people carry home.
GOT A PROJECT IN MIND?
Whether it’s a big idea or a small spark, we’d love to hear what’s on your mind.
Tell us what you’re dreaming up, and we’ll help you bring it to life—visually, thoughtfully, and with heart.