Sway
When skincare becomes ritual, design must reflect it
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Category
Brand strategy
Role
Brand Designer, Creative Director
Tools
Figma, Adobe XD, Lightroom
Overview
Full brand identity and packaging system
E-commerce site + launch visuals
Art direction for campaign shoot
Result
The brand became a study in restraint and rebellion: sleek lines, monochrome palettes, unexpected textures. It didn’t whisper sophistication—it stated it, confidently. From identity to execution, every detail was crafted to assert presence, not perform. This was elegance on its own terms.
